Testimonials

NIST Cybersecurity Framework Bootcamp — The in-depth look into not only what the standards are, but how to apply them, was extremely helpful. I very much appreciate the practical examples that were given.

MSPL-900T00: Microsoft Power Platform Fundamentals — Instructor did an awesome job tying the material we were learning to real world scenarios and giving examples of how he has used in the real world.

Microsoft Excel 2019: Part 1 — The shortcuts that I learned; they will save me so much time in the future. I plan to apply this content to future spreadsheets I will create and/or modify.

CompTIA CySA+ Cybersecurity Analyst — Everything I learned had real-life examples of what I experience in my work field on a day-to-day basis.

AZ-040T00: Automating Administration with Windows PowerShell — Instructor took personal interest in what we were there for and kept an upbeat tone for each lesson. He was able to expound upon any question we asked.

Microsoft Office 365 Online (with Teams for the Desktop) — I knew nothing about 365. That has changed. Thank you!

Implementing and Configuring Cisco Identity Services Engine (SISE) — The class was great at teaching all the different parts of Cisco ISE and the labs were very helpful with setting up a new server and configuring.

NIST Cybersecurity Framework Foundation — Thanks to the Cybersecurity Foundation course, I feel confident in my ability to help assess the state of our current profile and to help implement changes to make our website safer.

GOOG_30 - Google Paid Search Marketing

This class provides guidance on how to use Google Adwords to promote the services articulated in a company website.

Instructor did a great job, from experience this subject can be a bit dry to teach but he was able to keep it very engaging and made it much easier to focus. Student

Excellent presentation skills, subject matter knowledge, and command of the environment. Student

Instructor was outstanding. Knowledgeable, presented well, and class timing was perfect. Student

Click here to print this page »

Prerequisites

Detailed Class Syllabus

Course Outline:

What Is Google AdWords?
How Google AdWords Works
Pros and Cons of Google AdWords
Key Parts of a Google AdWords Listing
How to Sign Up and Set Up Payments
Adjusting Access Levels
Linking Accounts
Choosing Keywords
Keyword Matches
Setting Up Ad Groups
Types of Campaigns and Their Goals
Starting a Campaign
Getting Your Ad Groups Prepared
Creating Your Ads
How to Write the Best Ads
Requirements of Your AdWords Ad
Targeting Specific Geographic Spaces
Linking to Google Maps
Targeting Specific Demographics
Creating Audiences
Using the Keyword Planner
Reviewing Your Landing Pages
Ad Preview and Diagnosis
Establishing Ad Extensions
Automatic Ad Extensions
Preparing a Call-Only Ad (and Using Forwarding Numbers)
Bidding Options and How to Set Values
How Are the Order and Cost Determined?
The Quality Score and How to Improve It
Conversion Tracking
Policies for the Use of Keywords and Ad Content
Copyright or Trademark Authentication
Using the Search Network
Using the Display Network
Running a Display Campaign
Running a Shopping Campaign
Creating a Video Campaign
Universal App Campaign
The Express Platform
Creating Automated Rules
Content Exclusions
A/B Testing
Checking Analytics (and Linking Google Analytics)
Finding Special AdWords Deals
Cancelling AdWords

GOOG_30 - Google Paid Search Marketing

Student Testimonials

Prerequisites

Detailed Class Syllabus

Course Outline: