GOOG_10 - Google Analytics Foundation

Course Overview
In this course, students will create a Google Analytics account, create multiple web properties, & tag website pages with code. Students will then create multiple views for collecting & analyzing data, and create filters & funnels for your views.
Course Objectives
Upon successful completion of this course, you will be able to implement Google Analytics and perform analysis using standard reports. You will: Implement Google Analytics. Manage Google Analytics accounts. Configure goals, funnels, and filters. Configure monitoring and alerting. Analyze website traffic. Analyze behavior and conversion
Who Should Attend?
This course is designed for users who wish to analyze website traffic or online advertising campaigns for a variety of reasons, including increasing customer reach and increasing conversions. In this course, you will learn how to set up and use Google Analytics and standard Google Analytics reports.

Instructor did a great job, from experience this subject can be a bit dry to teach but he was able to keep it very engaging and made it much easier to focus. Student

Excellent presentation skills, subject matter knowledge, and command of the environment. Student

Instructor was outstanding. Knowledgeable, presented well, and class timing was perfect. Student

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Prerequisites

For best success in this course, you should have the basic ability to access and use a web browser, as well as general-purpose office productivity software (such as Microsoft® Office or Google Docs). You should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.

Detailed Class Syllabus

Lesson 1: Implementing Google Analytics

Topic A: Overview of Google Analytics
Topic B: Create a Google Analytics Account
Topic C: Tag Your Pages

Lesson 2: Managing Google Analytics Accounts

Topic A: Configure Google Analytics Settings
Topic B: Manage Multiple Accounts, Views, and Web Properties

Lesson 3: Configuring Goals, Funnels, and Filters

Topic A: Configure Goals
Topic B: Configure Funnels
Topic C: Configure Filters

Lesson 4: Monitoring and Alerting

Topic A: Monitor Real-Time Reports
Topic B: Manage Dashboards
Topic C: Manage Intelligence Alerts and Reports

Lesson 5: Analyzing Website Traffic

Topic A: Analyze Data with Audience Reports
Topic B: Analyze Data with Traffic Sources Reports

Lesson 6: Analyzing Behavior and Conversions

Topic A: Analyze Data with Behavior Reports
Topic B: Analyze Data with Conversion Reports